The Ministry of Science and Higher Education has awarded funding for the project "The impact of music and silence on the attitudes of customers of retail trade units", prepared by:

Ms Elżbieta Przekwas

The main objective of the study is to identify the impact of music and silence on the attitudes of customers of retail trade units. Research problems have been identified - Do customers of stores located in retail trade units prefer silence or music while shopping? What form and volume of music are positively received by selected groups of recipients? The project is a continuation of research on the subjective perception of sounds and time. It will allow for the identification and indication of the optimal solution in which a customer of a retail trade unit will be able to do their shopping comfortably.

The amount of funding is: PLN 164,060.00.

Best Congratulations!